My Book

KNICKERS MODEL'S OWN

A YEAR OF FRUGAL FASHION

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Fashion focused coffee table book by Caroline Jones with cover photography by the renowned photographer Rankin. As seen in The Daily Telegraph.

Grief and fashion. Surely the two don’t mix?

In 2014, Caroline Jones lost her mother to cancer. Amid her grief, she was determined to raise money for Cancer Research UK, a charity her mother had supported for 13 years.

Determined to put her heart and soul into this ambitious task, Caroline embarked on a solo fundraising project by styling herself in a different outfit each day throughout 2015. Only pre-loved clothes found in Cancer Research UK shops were permitted (knickers model’s own!). Every day Caroline posted a photo on social media asking for donations to her campaign. Caroline rapidly gained a loyal following and her 365 outfits in 365 days raised tens of thousands for Cancer Research UK.

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